Missouri Beef Industry Council

Week of November 3, 2008

This Week in Missouri:

2009 Lunch and Learn Planning Meeting - Cattle Industry Headquarters
Mid-MO Ag Club - Jefferson City

Websites

This week the MBIC Blog www.missouribeefcouncil.com, features a podcast regarding dietetic media training done here at MBIC.
www.mobeef.org, MBIC's website, is the place to find recipes for 'warm you up" beef meals as the weather turns cooler!

Market Update

Choice/Select Spread: $7.20/cwt.
28,047 feeder cattle sold in the state of Missouri last week compared to 35,057 a year ago. Avg. prices/weights:
555 lb. steers averaged $102.64
555 lb. heifers averaged $91.08
551 lb. Holstein steers $62.07
Springer Holstein Heifers $1,800 - 1,925

Feeling Good About Beef
A checkoff-funded consumer survey indicates that consumers are changing their shopping behaviors and, in some cases, eliminating naturally nutrient-rich proteins in the process. Even in today's challenging economic times, it's important that consumers know the benefits of choosing nutrient-rich foods like lean beef for the value it brings their bodies and their bank accounts! To spread the word, the checkoff recently distributed an electronic press kit to food communications and nutrition media. Feel Good About Loving Beef is an information hub that provides quick access to a press release detailing key findings from the survey, plus downloadable consumer shopping resources, budget-friendly beef recipes, beef images, and a link to www.BeefItsWhatsForDinner.com.

Retail Veal Campaign to Kick Off in Key Markets
Beginning this fall, the beef checkoff is funding a new veal retail marketing initiative to help stimulate sales in the retail channel. The new program includes a promotion to retailers with complimentary veal point of sale (POS) materials, funding for meat featuring opportunities such as consumer advertising through in-store flyers, veal artwork provided through the beef checkoff-funded Beef and Veal Ad Planner, and other marketing ideas as part of Phase 1 through Jan. 31, 2009. Phase 2 is being developed and will begin in February 2009 as part of an integrated veal "Go to Market" strategy through Sept. 30, 2009.