Missouri Beef Industry Council

Week of November 17, 2008

This Week in Missouri:

Missouri's Cattlemen Foundation Board meeting
MCA Executive Committee Meeting
Missouri Dietetic Association Meeting

Websites

This week the MBIC Blog www.missouribeefcouncil.com, features Dawn's meal exchange program!
www.mobeef.org, MBIC's website, is the place to find beef educational materials for classroom, 4-H or FFA. Many are downloadable and print ready!

Market Update

Choice/Select Spread: $7.08/cwt.
38,964 feeder cattle sold in the state of Missouri last week compared to 39,289 a year ago. Avg. prices/weights:
548 lb. steers averaged $105.36
548 lb. heifers averaged $91.26
565 lb. Holstein steers $64.58
Springer Holstein Heifers $1,850-1,975

Missouri Cattlemen's Convention - December 12 & 13
MBIC's Board of Directors will meet Thursday December 11 in Springfield prior the start of the 2008 Missouri Cattlemen's Convention. MBIC's special guests will include Lucinda Williams of Hatfield, Massachusetts, a dairy producer and current vice-chair of the Cattlemen's Beef Board and Dr. Carol Lorenzen with The University of Missouri Meat Scientist. Mrs. Williams will address current national beef checkoff efforts and Dr. Lorenzen will speak about Food Defense. For more information about other convention activities and registration, visit www.mocattle.com .

www.beefitswhatsfordinner.com gets an upgrade
Whether you're searching for a seasonal dish, recipe inspiration or proper technique, this site offers interactive and shareable tools to ensure that reliable beef information is right at your finger tips. The new site is the place for today's food and health involved consumers to find the best information about the lean beef they love.

Upgraded features include:

Social Media Newsroom: Here's your ultimate tool for beef information and resources, including fact sheets, cooking guidelines and images. Recipes posted in the Newsroom are brand new for media, providing an ongoing supply of fresh recipes and story ideas to share with your audience. And, all resources can be linked or downloaded for easy sharing.

Personalized Recipe Box: This section allows visitors to personalize their online experience and access cookery information more simply. Review and rate recipes, save favorites for quick reference and create easy-to-use shopping lists of recipe ingredients. Utilize video cooking demonstrations and share images of the completed dish in the Beef. It's What's For Dinner Flickr Photo Pool.

Prime Posts - A Collection of Beef Blogs: The site scans the blogosphere to find the "Prime Posts" to share in the Beef. It's What's For Dinner Community. This is your one-stop spot to view the latest posts on the hottest news about beef. With the new Beef Blog, it's easy to engage in the conversations celebrating the power of protein found in lean beef.

Explore the new site and sample the shareable and interactive features.